Porto · Portugal Brand · Interface · Campaign Open to new projects

JOPECURO

I judge design for Awwwards and Orpetron. The rest of the time, I make it.

José Rocha — creative director, designer and teacher. I build identities, interfaces and campaigns that hold up under scrutiny, because scrutiny is my other job.

Scroll Porto —:—:—

01 — Who

Design that survives
the second look.

Portrait of José Rocha — José Rocha — Porto

Anyone can make something that looks good in a screenshot. I care about the work that still holds up when a jury slows it down frame by frame — and when a client has to live with it for years.

I direct brands end to end: strategy, identity, interface, campaign. I write the concept, draw the system, build the front end, and hand over something a team can actually run without me in the room.

That range is deliberate. Four degrees across design, UX, marketing and e-commerce, plus a teaching habit that forces me to justify every decision out loud, in front of people who ask why.

Judging for Awwwards and Orpetron taught me the difference between a site that impresses for ten seconds and one that earns a second visit. I build for the second one.

Master: UX / UI Design
Master: Digital Marketing & E-commerce
Master: E-commerce
Degree: Design
Jury: Awwwards · Orpetron
Teaching: Design & creative direction

Steal my CV↗

02 — Recognition

Four juries have judged
my work. I now sit
on two of them.

03 — Selected work

Four projects,
four different problems.

04 — Capabilities

What I actually
get hired for.

C01
Creative direction
Owning the idea from the first brief to the last export, and defending it in the room.
C02
Brand identity
Marks, type systems and guidelines a team can hold to once I'm gone.
C03
UI / UX design
Interfaces built around the task the person came to do, not around the tour.
C04
Web design
Sites designed to be used every day, not just to be launched once.
C05
Front-end
I hand over working code, not a picture of a website for someone else to guess at.
C06
Digital & campaign
Motion, social, product and print assets that stay recognisably one brand.

Selected collaborations

05 — Writing

O Assalto
Criativo

A book on creative process — where ideas actually come from, and how to stop waiting around for them. Written in Portuguese, published and on the shelf at Fnac.

Get the book↗

06 — Contact